Best Hotel Tech is the first advisor able to offer personalized consulting and technical services either directly or through selected partners, across a full spectrum of technological and digital innovation to hotel chains and independent hotels. Partnering with best tech companies in the world, such as Event Temple, the goal is to help the hospitality industry seize the opportunities that technology increasingly offers to boost revenues, reduce costs, strengthen the corporate brand, and enhance the guest experience. Best Hotel Tech was born from the passion and 20 years of executive experience in hospitality and technology of its founder who has worked with companies such as Expedia and Gruppo UNA Hotels (the largest Italian hotel chain) to answer questions that every hotelier asks himself every day and to tackle the new challenges posed by a constantly evolving market, especially after the pandemic and with the advent of Gen AI.